Every Designer Should Think About This...
Three years ago, I stumbled on something life-changing. It gave me the freedom to:
create what I wanted without client interference
grow my income without having to book more client work
take care of myself without feeling guilty about taking time off
It took me from being a struggling, burnt out, exhausted freelance designer to feeling like I had found myself, my creativity, and my potential again.
It’s the closest thing I’ve found to magic – selling digital products.
When I first started selling fonts on Creative Market, I wasn’t experienced in font design and had no clue what I was doing. The first font I made had tons of room for improvement and minimal features, but it looked okay and functioned. I hoped this hobby could make me an extra $50/month while I searched desperately for more freelance work to get me through an 8-month long dry spell.
Two months later, I was able to support myself full-time selling fonts on Creative Market. It was a lot of hard work, a lot of failure, and a lot of learning, but it changed everything and I've never looked back.
I think you can do it, too.
Here’s the beauty of selling digital products: your income doesn’t have to be attached to your time
When I was working as a freelance designer, my income was 100% attached to how much work I could book, and what I charged per hour. If I wanted to make more money, I had to rely on two things that already weren’t working for me: taking on more clients or charging more per hour.
The life-changing lesson for me is this: working hourly is spending time; creating digital products is investing time. Hours spent only pay out once; hours invested can pay out over the course of years (and potentially at a very high rate of return).
If you can start investing your time into creating a product that can sell over and over, you may never have to think about an hourly rate again.
I know what you might be thinking: Isn’t Creative Market already saturated with other shops? How am I supposed to stand out? What about the time it takes to make a digital product? What if it doesn’t sell? Is it actually worth it?
I’ll answer all these questions in my next post!
In the meantime, think about ways you can start cutting the tie between your time and your income. My ability to grow is no longer tied to how many hours I can clock in or how much I charge per hour of work. Cutting that tie between income and hours is where your perspective on money and business begins to radically change, and that’s what makes digital products so magical. Your potential becomes limitless when you cut that tie.